Four ways to implement SEO on Squarespace

 
seo-squarespace
 

Ah SEO, as I live and breathe.

SEO stands for Search Engine Optimisation and encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines (MOZ). MOZ has a brilliant beginners guide if you want to find out more information.

Squarespace + SEO

It's good to note that the Squarespace platform is already optimised for search engines. So unlike Wordpress, you don't need to integrate any plugins to help your SEO because it's built into the core of the platform. As quoted by the founder of Squarespace, Anthony Casalena "Squarespace is engineered to work properly without a sea of plugins, and you should not take the lack of plugin for this to mean that we didn't actually just build it right from the start. We actually scan the top installed Wordpress plugins regularly and ensure we do all of that in our core" (source).

Four ways to implement SEO on Squarespace

Site Description

SEO | Squarespace | Site description

Update your site's description to allow you control of how your site will be read and come up on google search results. Make sure it's short and sweet, adding in keywords that are relevant to what your business does and what it offers. To find this go to settings > basic information.

 

Page Descriptions

On every page you add you should be adding excerpts, this step is similar to the above where you're telling Google about what each page entails and what information it offers. This is also what your visitors will read before deciding to click on your link. Make sure you add words that will make then want to click on the link and read your content. All you have to do is click the settings icon in line with each page for this pop up to appear and edit.

Squarespace | SEO | Page description
 

Image alt-text

Alt text is text associated with an image that some browsers display instead of the image. Search engines use it to identify the content of a page. Adding alt text to images is a great way to give your site an SEO boost and make it more accessible (source). To edit this, once you upload your image, you will find a box underneath where you enter the file name, ensure you enter is correctly, like so this-is-how-its-done.jpg

Squarespace | SEO | Image Alt-text | Seo and Squarespace
 

Connect your social links

How will this improve your SEO? Well, by adding your social links, you give your audience the chance to share your content on their own platforms. I also believe your website and social media platforms work together, side by side, so I guess the best analogy I have is - a website is when you initially meet somone, shake hands with them and introduce yourself. Social Media platforms is getting to know them, when the conversation picks up and you see their values and beliefs -the rawness of someone. Plus it allows for you to build credibility and relationships with your potential clients/customers. It allows for your client to see another layer to you and may be the key to them wanting to work with you.

As a Squarespace user whether you have implemented the above?

Squarespace | SEO | Social media