4 things your website should have
A website is like a virtual business card, it’s where your potential clients and customers learn more about you and make the decision as to whether they are going to buy from you or invest in your services. To ensure that happens we’re going to discuss the 4 things your website should have in order to allow growth and success for your business.
The last thing you want is your client seeing your website and being like…
So in order to prevent this we’re going to dive right in. Here are the 4 things your website SHOULD have.
First of all looks aren’t everything, but it counts for a first impression. Your website needs to be beautifully designed, it needs to be clean and aesthetically pleasing, because that’s what people will first judge you on, the look and feel of your website. If your website hasn’t been updated since recently then we need to talk! As stated by Adobe given 15 minutes of time, 59% of people will read or browse through something beautifully designed rather than something plain and boring (source). Now, your website doesn’t have to have all the bells and whistles in terms of things jumping off the page, it just needs to be presented in a way that allows visitors to easily consume content, so that means utilising white space and breaking content up with images.
The number one point everybody forgets about (except for most web designers - I hope!) is functionality. Functionality is crucial to your website. Functionality refers to the experience on the website and the ease of consuming content. It’s important because if your visitors aren’t easily able to consume the content they want, then they aren’t going to stick around to find out more. With a large majority of content being consumed on mobiles, it’s important that your website not only is usable on desktop but also mobile. I mean let’s take a look at this stat, and e-commerce owners in particular, if you read this and your website isn’t mobile responsive, I’d hop right to it: 61 percent said they are likely to leave if the site isn’t mobile-friendly. (Source)
Testimonials/Real life stories
We’ve probably all heard the phrase ‘Know, like and trust’ and when it comes to online business it’s really important, because this phrase helps potential clients and or customers to buy from you or invest in you. Testimonials and Real life stories of transformations allow for people to relate to your past clients as to how they have gone from A to B. If they read your testimonials and stories and see how much of an influence you have had in someone’s life and business they are going to be that much more likely to want to work with you or buy from you. So make sure you share these on your website, they are imperative to people know, liking and trusting you.
Social Media Integration
Some people will say that having people leave your website to check out Social Media is a bad thing, I say it’s a good thing. As an online business you should be aware of the importance of Social Media. Social Media adds another element to your website, and allows potential clients and customers to find out more about the day to day of your business, how others are using your products (through tagging your account), and find out more about you, in essence to help ‘Know, like and trust’ you. It illustrates the behind the scenes to show a human element. It allows you to build a further personal relationship with your potential clients and customers, so ensure you’re allowing yourself to be able to add that element to your business.
So take an audit of your website.
What’s the result?
If any of these elements are not present on your website, then let’s chat. Check out how we can work together. We want your website to be one that WOW’s your visitors and have them wanting more.